“The only important thing about design is how it relates to people”.

V. Papanek

Hi - I’m a human, originally from Mexico City & also Canadian. Leader in Product and UX Design with 10+ years of experience in both enterprise & agency environments (4.5 years managing UX teams, & 7 years as an IC UXer).

Big advocate for solving real-life human pain points through honest, seamless and engaging digital experience Design.

Avid recreational runner & amateur linocut hobbyist, too.